Quick commerce has transformed the traditional way of shopping, and platforms like Zepto and Blinkit are leading this revolution. Initially, these platforms were conceptualized to deliver grocery products in record time, but quickly, they expanded their product categories, offering hundreds of items, even electronics. Today, with a few clicks, one can get smartphones, laptops, printers, and even gaming consoles delivered to their doorstep within minutes. The sale of Vivo phones on Zepto is the newest addition to the growing trend. This shows the growing influence of quick commerce on the electronics segment.
Zepto Joins Hands with Vivo
Zepto recently partnered with Vivo to offer its smartphones on the platform, allowing customers in select regions to order and receive their devices almost instantly. This partnership marks a significant step in Zepto's expansion beyond groceries and daily essentials.
Zepto currently offers two Vivo smartphones in Delhi:
Vivo Y18i – A budget-friendly smartphone priced at just Rs 7,999.
Vivo Y29 5G – A mid-range 5G smartphone with 4GB RAM and 128GB storage, starting at Rs 13,999.
While only these two models are available as of now, more Vivo products are expected to be added soon. It’s also important to note that the availability of these smartphones may vary depending on the location.
Zepto’s Expanding Electronics Portfolio
Zepto is continuously adding to its electronics portfolio, thus strengthening its hold in the rapidly growing quick commerce segment. Adding Vivo smartphones to its offerings will diversify its offerings beyond its existing lineup of popular brands like POCO, Redmi, OnePlus, CMF by Nothing, and itel feature phones, and the latest Apple iPhone 16 series. This move further strengthens Zepto's position as a go-to destination for both premium and budget-friendly smartphones, ensuring customers can access top-tier devices with unparalleled convenience and speed. By continuously broadening its product range, Zepto is making high-quality electronics more accessible, catering to the evolving needs of tech-savvy consumers who demand efficiency and variety in their shopping experience.
The Rise of Quick Commerce in Electronics
Quick commerce began as a convenient way to deliver groceries in record time, but it has rapidly evolved into something much bigger. What once focused on food and household essentials has now expanded to include a wide range of electronics, redefining how we shop for gadgets.
The customers can now have smartphones and laptops delivered instantly with no waiting period as in traditional online orders. Want a gaming console? New benchmarks have been set by platforms like Blinkit with the fast delivery of the most in-demand devices, including the PlayStation 5. All work-from-home essentials, from printers to accessories, are available on-demand to make last-minute tech needs more manageable.
But quick commerce isn't just stopping at electronics; it is pushing boundaries in ways that we wouldn't even imagine. It has even started a 10-minute ambulance service, proving that fast delivery doesn't just extend to retailing but also into life-saving medical emergencies. With the industry moving forward, quick commerce is an indispensable part of modern life; whatever we might need, from a smartphone or a gaming console to emergency services, is but minutes away.
Blinkit vs. Zepto
With both platforms gaining popularity and reaching neck to neck, the fight is on among Blinkit and Zepto. It seems the platform, in this case, Zepto, is not at all pleased by the rapid and aggressive expansion made by Blinkit in electronics as well as in emergency services. For starters, Blinkit had set the scene already by giving iPhones, a PlayStation 5 gaming console, and even breaking grounds by launching 10-minute ambulances. This competition is pushing both companies to innovate and expand their product lines, which ultimately benefits the consumer. With faster deliveries and a wider selection of essential gadgets, customers now have more choices than ever, making instant access to premium technology a reality.
Amazon and Flipkart's Entry into Quick Commerce
The rapid success of Zepto and Blinkit in the quick commerce space has attracted the attention of industry giants, and now, Amazon is rumored to be stepping into the game with its own service, codenamed 'Tez'. While Amazon already offers same-day delivery for select items, it has yet to launch a dedicated quick commerce service that directly competes with Blinkit and Zepto. If the rumors prove to be true, this would mark Amazon's entry into the market, thereby forcing the existing players of the market to up their speed, efficiency, and quality of service even further.
But that is not the only heavyweight eyeing this segment. Flipkart is already on its move with 'Flipkart Minutes', or 10-minute deliveries. It will directly challenge Blinkit's ultra-fast delivery model by raising the stakes for instant gratification in e-commerce. With Amazon likely to enter the turf and Flipkart doubling down on speedy deliveries, quick-commerce is ahead of its next big transformation. The consumer experience will be marked by faster access to electronics, grocery shopping, and daily essentials, where convenience becomes the new norm in online shopping.
Why Quick Commerce is the Future of Shopping
Quick commerce has revolutionized how we shop based on the growing expectations of consumers. The more instant gratification is achieved in a world of instant satisfaction, the better one feels getting the smartphone, laptop, or some other essentials in minutes. Initially, groceries marked the beginning; now it expands to a very wide product category, such as electronics, fashion, and healthcare services. With Blinkit and Zepto adding new services daily and making quick commerce a one-stop solution for everyday needs, competitive pricing plays an essential role in that transformation. Because these platforms offer exclusive deals and discounts and position themselves as strong alternatives to the established e-commerce giants, quick commerce may be more than just a trend – it could be the future of shopping.
With Zepto offering Vivo smartphones and Blinkit extending its services, quick commerce is transforming the face of online shopping. Now, customers can easily order high-end gadgets with the same ease as grocery orders. Long delivery wait times are over, and this quick commerce revolution is only going to get bigger with Amazon gearing up to enter the space.
So, the next time you require a new smartphone, would you wait for days or have it delivered in just 10 minutes? The decision is all yours now!
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