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YouTube Partners with Flipkart and Myntra to Launch YouTube Shopping in India

Adding to its monetization options for Indian creators, YouTube, the world's largest video streaming platform, has brought in YouTube Shopping. Next in line after affiliate marketing is thriving so well across borders in the United States and South Korea is India. The programme will enable video creators in India to earn affiliate income by tagging products from top e-commerce platforms Flipkart and Myntra. YouTube joining the shopping space has opened up several doors for content creators as a result, because apart from product placement, it gives the creators a way to reach out to audiences and profit directly through advertising products.

YouTube Partners with Flipkart and Myntra

In this blog post, we will understand how YouTube Shopping works, who is eligible to participate, and how creators can get started. We will also explore the future of this program and how it might influence the YouTube creator economy in India.


What is YouTube Shopping?

YouTube Shopping is a form of affiliate marketing that allows creators to tag products in the video, Shorts, or even live streams so that viewers can directly visit online retailers and surf stuff without leaving the video. If they purchase anything, they get that corresponding commission for the creator. Popular in other regions such as South Korea and the United States, the program is now being expanded to India with the two country's largest e-commerce platforms, Flipkart and Myntra, onboard.


Product tags within videos, live streams, and Shorts are the crux of YouTube Shopping-that is how creators can quite seamlessly promote products within their content, and viewers can then click on a product tag, view more details about the product, and even make a purchase from the retailer's website. And the creator will earn a commission on the viewer's entire purchase.


YouTube Shopping’s Partnership with Flipkart and Myntra

In India, the two major e-commerce sites partnering with YouTube to make this shopping experience come alive would be Flipkart and Myntra. The said companies have a tight hold on the online retail market in India and are strong in their product range, which, besides fashion and electronics, comprises a wide range of other products.


This collaboration with Flipkart and Myntra makes shopping easier for Indian viewers, who can now find and buy a wide range of products right on YouTube. For creators, this will be yet another source of income through affiliate marketing, which has been in the rise lately.


How Does YouTube Shopping Work for Creators?

Once YouTube Shopping is available in India, creators can sign up for the affiliate marketing program and start tagging products in their content. Here’s how it works:

Sign up: Applicants sign up for the YouTube Shopping program to get underway. Eligible channels include YouTube Partner Program enrollees who also have more than 10,000 subscribers.

Tag Products: Once the video is approved, creators may tag products from Flipkart and Myntra in their videos, Shorts, or live streams. Additionally, they can now tag up to 30 products in a single video, which makes it easier to showcase multiple products within the same content.

Make Affiliate Commission: A creator earns a commission on the entire purchase from when a user clicks on the product tags when they make a purchase. Because commission is set up through the process of adding tags, creators know how much they will earn for each affiliate sale.

Browse without leaving the video: One of the major takeaways from YouTube shopping is that the viewer can browse products without having to navigate away from the video. This is friction-reducing and boosts conversion chances.

Transparence in Commissions: During this tagging process, all the different commission rates for every product will come up. Being so transparent makes the creators conscious about which products they need to tag and exactly how they can take maximum benefit from them.

Available on Web, Mobile and CTV: The service of YouTube Shopping would operate through not only the websites accessed using mobile applications or its CTVs, making this even more all inclusive across varied devices which expands a show's reach in those media landscapes.


YouTube Shopping Eligibility Criteria

Not all YouTube channels qualify for the YouTube Shopping programme. There are some requirements which must be fulfilled by the creators in order to enroll for the program. Here is a summary of the key eligibility criteria:

  • Part of the YouTube Partner Program: The YouTube Partner Program is for the monetization of YouTube videos, and getting hold of YouTube Shopping can only be possible when a creator has become a member of the YouTube Partner Program.

  • 10,000+ Subscribers: However, a channel must also be at least 10,000 subscribers eligible. This ensures only those creators who have really full audiences get into the scheme because YouTube wants to provide such opportunities for already significant-reach creators.

  • Geographic Eligibility: The YouTube Shopping affiliate program is available in eligible countries, including India. Creators must be based in India to participate in this program.

  • Not ‘Made for Kids’ or Music Channels: Channels that are labelled 'Made for Kids' or music channels do not qualify. The rationale behind this clause is that the program's content would thus appeal to a wider audience, thus fitting within the product categories that are going to be advertised.

  • Community Guidelines Compliance: Channels with Community Guideline Strikes or those that violate YouTube’s policies may be excluded from the program. YouTube wants to maintain a safe and compliant environment for its creators and viewers.


How to Sign Up for YouTube Shopping

Signing up for YouTube Shopping is a straightforward process, but there are a few steps to follow. Here’s how creators can sign up:

  1. Start by logging into your YouTube Studio account. If you don’t already have an account, you’ll need to set one up.

  2. On the left-hand menu, click on Earn.

  3. Under the Programs section, you’ll see the option to Join Now for YouTube Shopping. Click on this to begin the application process.

  4. Review the terms of service, and if you agree, accept them to join the program.

  5. Once approved, you can start tagging products in your videos, Shorts, and live streams.


Benefits of YouTube Shopping for Creators

YouTube Shopping offers numerous benefits for creators, especially those in India looking to tap into the growing affiliate marketing space. Here are some of the main advantages:

  • New source of revenue: creators will have opportunities to earn affiliate income because products will be tagged in their videos, but in addition to the ad revenue they make from these videos.

  • Seamless Shopping Experience: The viewers can browse and purchase products right on the YouTube, thus creating a seamless shopping experience.

  • Flexibility in product promotion: with up to 30 products per video being tagged, creators will have room for offering a wide range of more products within various content types.

  • Partner with Solid E-commerce Brands: Flipkart and Myntra would always mean partnering with solid, well-known brands that market famous products to the audience.

  • Improved Engagement: The ability to introduce product tagging would enable creators the option to get their viewers involved in a new way hence improved chances of increased conversions and channel engagement in general.


A long-term perspective suggests that YouTube Shopping, launched first in India, is more of a start. The company has announced already that more e-commerce partners will join the program later on. As the platform becomes more mature and developed in shopping capabilities, we can expect more and more monetization opportunities for creators and creators' content.


There is also rising affiliate marketing that could see YouTube dive deeper into the shopping space to discover more collaboration opportunities with brands, further enriching its content creator ecosystem in India.


Given how YouTube has collaborated with Flipkart and Myntra to launch YouTube shopping in India, these moves do indeed change the game of creators now as they could earn money from content otherwise. Creators can use affiliate income by tagging merchandise in their videos, shorts or even live streams, making viewer seamless buying possible without taking them out of the application. The Indian creator economy is huge and surging-very significant to the platform to help the creators find new sources and streams of revenue while being closer to their audiences.



And that is how YouTube Shopping is going to change the way creators generate revenue within the country; more so with addition of creators, further e-commerce associations. If you are a creator based in India, today is your chance to sign up and seize this great new opportunity.

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