POCO, a brand known for its smartphones, has made a significant leap into the tablet market with the launch of the POCO Pad 5G in India. This move marks the company's first venture into the tablet space, bringing its signature blend of performance and affordability to a new product category. The POCO Pad 5G aims to shake up the tablet scene with its impressive specifications and competitive pricing.
The debut of the POCO Pad 5G has an influence on the Indian tablet organization as it provides consumers with a fresh alternative that introduces 5G connectivity with strong specifications. This product aims to compete with many competitors in the mid-range category by offering specs typically found in higher-end devices. The following subsections will review the most important specs, pricing, and the significance of POCO launching a new device in an evolving and competitive consumer mobile landscape.
POCO Pad 5G: Key Specifications and Features
The POCO Pad 5G comes with an impressive array of features that position it as a strong contender in the tablet market. Let's take a closer look at its key specifications:
Display | The POCO Pad flaunts a 12.1-inch 1.5K IPS LCD panel that supports a 120Hz refresh rate, Dolby Vision, 600 nits brightness, and Corning Gorilla Glass 3 protection. |
SoC | At the heart of the device is a Qualcomm Snapdragon 7s Gen 2 chip paired with Adreno 710 GPU. |
RAM, storage | It ships with 8GB RAM and 256GB UFS 2.2 storage, expandable via a dedicated MicroSDXC slot. |
Battery, charging | Poco Pad 5G uses a 10,000 mAh battery for media consumption along with a 33 W charger support inside the box. |
OS | POCO Pad runs on Android 14-based Xiaomi HyperOS out of the box. |
Rear camera | The device has an 8MP single sensor at the back. |
Front camera | For selfies and video chats, it features an 8MP snapper at the front. |
Audio Features | Quad-speaker setup, dual microphones, 3.5mm headphone jack, and Dolby Atmos support. |
Durability | IP52 rating for resistance against dust and splashes. |
Display
The POCO Pad 5G boasts a massive 12.1-inch LCD display with a 2.5K resolution (2560 x 1600 pixels), imparting a pixel density of 249 ppi. This excessive-resolution display ensures sharp and clean visuals. The display screen supports a variable refresh charge of as much as 120Hz, which adapts to the content material being displayed, imparting smooth scrolling and responsive contact interactions. With a height brightness of 600 nits, the display remains visible even in shiny environments. The tablet also helps Dolby Vision, improving the viewing experience with stepped forward coloration and contrast.
Performance
At the heart of the POCO Pad 5G lies the Qualcomm Snapdragon 7s Gen 2 SoC, an octa-core processor manufactured using a 4nm process. This chipset features four Cortex-A78 cores clocked at 2.40 GHz and four Cortex-A55 cores at 1.95 GHz, providing a balance of performance and efficiency. The tablet comes with 8GB of LPDDR4X RAM, ensuring smooth multitasking capabilities. Storage options include 128GB and 256GB variants, both using UFS 2.2 technology for faster data access. Users can expand the storage up to 1.5TB using a microSD card, offering ample space for apps and media.
Battery
To ensure long term usage the POCO Pad 5G has a massive 10,000mAh battery. To go along with this large capacity, the tablet also has support for 33W fast charge. When tested in the real world, the charger could charge the tablet to 14% battery life within about 15 minutes, 27% battery life in about 30 minutes and about 2 hours and 8 minutes to fully charge. The two features, paired together, would provide excellent resilience to having to charge the tablet often for long term use.
Camera
For imaging skills, the POCO Pad 5G functions an 8-megapixel rear camera with an f/2.Zero aperture. This digital camera can seize 1080p video at 30 frames according to 2d. On the front, there is some other 8-megapixel sensor with an f/2.Three aperture, appropriate for video calls and selfies . While those digital camera specifications are modest as compared to smartphones, they ought to be ok for most tablet use instances, which includes video conferencing and occasional photo taking.
Pricing and Availability
The POCO Pad 5G is set to make its debut in the Indian market with competitive pricing and attractive offers. This new tablet from POCO comes in two storage variants, catering to different user needs and budgets.
Launch Price
Communicating to the mid range audience, POCO has made its initial foray into the tablet space with a compelling price point in the mid range. POCO's base model, which features 128GB of storage and 8GB of RAM, has a price tag of Rs. 23,999. In addition there is a second option of an 8GB RAM and 256GB that costs Rs. 25,999. The pricing aims to be enticing to anyone wanting a robust tablet, without spending a fortune.
Color Options
To cater to different esthetic preferences, POCO has introduced the Pad 5G in two color options. Customers can choose between Cobalt Blue and Pistachio Green. These color choices offer a blend of sophistication and vibrancy, allowing users to select a device that matches their style.
Sale Date
The POCO Pad 5G goes on sale August 27. Customers can buy it from 12 pm IST on Flipkart. POCO's choice to sell just online fits with its plan to use e-commerce sites. This helps them to distribute products well and reach more people all over India.
Bank Offers
To sweeten the very tempting offer, POCO has partnered with several banks to offer additional discounts. On the sale's first day, you can get a discount of Rs. 3,000 by using a card from SBI, HDFC, or ICICI Bank, while students will get an additional Rs. 1,000 off, further reducing the effective price. Together, these discounts will reduce the effective price of the 8GB+128GB variant to Rs. 19,999 and Rs. 21,999 for the 8GB+256GB variant.
For customers who would like flexible payment options, POCO is promoting three- and six-month no-cost EMI options so that you can purchase either variant now, but pay for it over time, without any additional cost
POCO's Entry into the Tablet Market
POCO, a brand recognized for its smartphones, has made a considerable pass through coming into the tablet marketplace with the release of the POCO Pad 5G in India. This marks the employer's first project into the tablet space, signaling a strategic growth of its product portfolio. The launch of the POCO Pad 5G on August 23, 2024, has generated good sized hobby amongst tech fanatics and purchasers alike.
Comparison with Competitors
The POCO Pad 5G enters a competitive market, positioning itself against established players in the mid-range tablet segment. Some of its key competitors include:
OnePlus Pad (₹27,999)
Honor Pad 9 (₹24,999)
Redmi Pad Pro 5G (₹26,999)
Xiaomi Pad 6 (₹25,999)
Samsung Galaxy Tab S6 Lite (₹21,999)
Apple iPad (2021) Wi-Fi (₹24,999)
POCO has priced its tablet competitively, with the 8GB + 128GB variant at ₹23,999 and the 8GB + 256GB variant at ₹25,999. This pricing strategy aims to undercut some competitors while offering comparable or superior specifications.
Target Audience
The POCO Pad 5G appears to target a broad range of users, including:
Students: With a free 6-month subscription to MS Office 365, the tablet caters to educational needs.
Media consumers: The 12.1-inch display with Dolby Vision support and quad-speaker system make it suitable for entertainment.
Productivity-focused users: The optional POCO Smart Pen and POCO Keyboard accessories enhance its utility for work-related tasks.
5G early adopters: As one of the few tablets offering 5G connectivity in its price range, it appeals to tech-savvy users.
Market Strategy
POCO's market strategy for the Pad 5G includes several key elements:
Competitive pricing: Positioning the tablet under ₹24,000, POCO aims to offer high-end features at a mid-range price point.
E-commerce focus: The tablet will be sold exclusively on Flipkart, leveraging the platform's wide reach across India.
Attractive offers: Launch day discounts of up to ₹3,000 with select bank cards and additional student discounts make the tablet more accessible.
Feature-rich product: By offering specifications like a 120Hz display, Snapdragon 7s Gen 2 processor, and 5G connectivity, POCO aims to stand out in the crowded tablet market.
Through this strategic entry, POCO seeks to establish itself as a serious contender in the Indian tablet market, challenging established brands with its blend of performance and affordability.
The launch of the POCO Pad 5G will make a big splash in the Indian tablet scene with their offering of high-end specs and capabilities at a compelling price, setting the tablet price and specifications bar very high. With 5G connectivity, a robust Snapdragon processor, and a large 120Hz display, this tablet will be a notable entry into the midrange tier. Furthermore, in light of POCO's direct-to-consumer approach through bank discounts, additional student offers, etc., the company intends to attract a broader demographic, from students to professionals.
As this is POCO's debut into tablets, the Pad 5G is a bold step for POCO announcing the next expansion of their product arsenal outside of smartphones. This also marks the potential commencement of significant competition within the tablet space, which may expand the competitive field and product value for consumers. It will be interesting to see how traditional players respond to this new market contender and how POCO shapes up, in general, in their tablet trajectory over the next few months.
Comments