A new logo has been released, and seven key initiatives have been announced by the state-run Bharat Sanchar Nigam Limited (BSNL) to increase citizens' connectivity up and down the country. New services based on notions of security, affordability, and reliability demonstrate BSNL's efforts toward the enhancement of digital access in rural as well as urban India. This is another important step to bridge the digital divide in the future while enabling advanced telecom solutions through BSNL.
The renewed logo to be used in the packaging and tagging of BSNL products and services prints "vision of the New Bharat" on a bright orange color background, which gives a reflection of warmth and inclusiveness. To emphasize that this new Bharat has vast national presence, each of the circles in the map of India has a pair of straight or curved arrows in green and white colors. Curiously, the word "India" itself is replaced by the word "Bharat", indicating BSNL's focus is to take the high-speed net to all cities and villages in the country. A far greater message behind the slogan, 'Connecting Bharat,' is that it truly represents the core mission of the company-to provide modern, dependable telecom services that bridge the gap between digital and rural divides.
Accordingly, BSNL has introduced seven pathbreaking initiatives that not only enhance user experiences but also create better telecom infrastructure in the country, on three pillars.
Security
01. Spam! Free Network
For addressing the growing threat of spam and phishing attacks, BSNL's spam-blocking solution auto-blocks the spam messages or phishing attempts in a manner that does not call for human intervention at the consumer end by way of alerts or warnings.
Affordability
02. BSNL National Wi-Fi Roaming
BSNL has launched seamless Wi-Fi roaming service for its FTTH subscribers. With this, subscribers can use high-speed internet access at BSNL hotspots all over the country free of cost, which in turn lowers data costs.
03. BSNL IFTV
And in a first for India, BSNL is offering a fiber-based intranet TV service with over 500 live channels. Available free of cost to all FTTH subscribers, it frees users from consuming their data allowance so that entertainment can reach one's doorstep without increasing a bill.
04. Any Time SIM (ATS) Kiosks
The BSNL SIM kiosks will run 24/7 and would let users buy, upgrade, replace, or port SIM cards with the UPI/QR payment facility, all of this while ensuring that user KYC is verified and enjoys support in multiple languages. As these kiosks are managed for convenience, thus there will be no need to visit service centers physically.
Reliability
05. Direct-to-Device (D2D) Connectivity
BSNL introduces to India the country's first D2D connectivity solution. In it, the satellite and mobile networks are put together for seamless, high-quality connectivity in remote areas. It will be a lifeline during emergencies and thus, useful for the connected regions that are otherwise kept isolated.
06. Public Protection & Disaster Relief (PPDR)
BSNL is also upgrading its disaster management capabilities with a safe, scalable network designed for emergency situations. That solution is guaranteed to encrypt the communication of government and relief agencies and to ensure continuous service during crises, and its coverage can be expanded with innovative technologies such as drones and balloons.
07. First Private 5G in Mines
BSNL and C-DAC join hands to introduce low-latency, 5G connectivity in the mining sector. The advanced service will provide a myriad of AI and IoT applications with real-time control and safety during underground as well as opencast mining operations.
In the first place, BSNL is poised to aggressively push the market. The telecom firm currently lags its private peers and is gearing up for commercial launch of 4G services in the coming months. This step may finally get BSNL back on track in the very competitive telecom industry.
Additionally, BSNL is set to invite a 5G Network-as-a-Service (NAAS) tender for Delhi and Mumbai next week, which points towards its preparedness in entering the 5G market and channelizing its numerous high-speed, next-generation networks. BSNL also recently initiated a long-term strategy related to asset monetization, that also includes data warehousing and Mobile Edge Computing, thereby adding significant network capabilities and revenue streams.
BSNL's new logo and introduction of these seven services talk of a dream that the company has of a digitally connected Bharat, reposing confidence in its ability to strengthen security, an avenue for reasonably priced telecom services, and reliable connectivity for all. BSNL is aptly poised to play a strategic role in India's digital future.
With this transformation, BSNL will surely bridge the digital divide for all individuals and businesses with advanced, secure, and accessible telecom solutions. Connect Bharat is just not a tagline; rather it is a promise to not leave anyone behind in the digital revolution of India.
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